Memories of a Bitch

The Dev D syndrome started working on me. I don’t know why that crazy bitch left me. I told her many times that I will love her forever and ever, but that thought was bothering her more. I cried before her “I gave you my heart, my money, my time and you just threw me aside like I was some piece of garbage.” And I got the best reply “Yeah, I’m bad.” I started working on my Liver failure by boozing heavily, but later I realized this will not help me anymore; I just wanna be loved; I need a girl.

Next morning, I mean afternoon, I woke up and went to CCD for some coffee. I found one of my college junior, Kamini, was having coffee alone. I rushed to her and complimented her for new hair colour. She pointed out and made fun of my unpaired socks; it was because of hangover. She was working as Sales Manager in some Ice-Cream making firm and after looking at her baggage’s, I got it why they chosen this mammal in their company. Kamini was one of hottest chick of my Graduation College. Her great body and long legs can drop any guy’s jaw. Like every guy, I fantasized about her many times, even though I was in relation. Fantasizing is not cheating. To women it is; they even don’t like the idea that you’re mentally replacing them with someone else. The only topic which I could extend was our college life. I know it was dull but I have to. When she asked about my past relationship; I made it clear that we have stopped killing ourselves. I also thought to ask her same question, but was confused about which relationship I should ask. She had multiple affairs, till school her scorecard was in double digits. She was in hurry, she had given me her Number and left. This girl was too outrageous; I have lost my track record on relationships so I need this kind of girl whose at least true to me even though loose in character.

The fore frontal hug and let’s get together was full indication that coast is clear for me. I called her at night, her number was busy. She called me back and given me the unexpected reason, “One Guy was trying hard for me.” She respects me enough of being true to me. Sometimes girls make good fun of our intellectuals by lying including my ex, but Kamini was different. We started talking daily and started sharing with each other. She speaks crapes for everyone even for her closest friend, she manipulate people by giving them wrong advice, she was unbelievable incongruous, self-obsessed, find fault in everything, only time anyone can enjoy with her when you’re crawling on her body; at that point who wants to think about inner beauty. In total, one thing was missing in her that was her soul. She told me about her past relationship problems, after hearing all those I concluded she’s a big time Bitch. Bitch had fond of cooking and shopping; I too told her I like cooking. However it wasn’t, last time I turn on the stove to light my cigars.

One evening, I asked her out. She looted me in Shopping Mall, before getting bankrupt I told her that I’m starving, “Can you come to my room, and prepare some stuffs for me”. It’s the fact in today’s world, if you are dating a girl who is younger than you, there’s a good chance she lost her virginity before you. . She cleverly smiled and understood my intentions. We were in my room but sad part was my room-mate was around. I introduced Kamini to my room-mate and she snatched him by saying, “It’s hard to live when your girlfriend ditched you, and worst part is you have invested so much on her that you can’t able to pay the house rent.” My roommate gave me a look and interpreted that I’m bad mouthing him.

I rushed her immediately to my apartment terrace to play Titanic; moon, stars, shimmering skyline can make any girl and guy emotional. It’s weird but Horny is also one kind of an emotion which I was feeling. I made my classic move; looking in her eyes I commented it’s most beautiful eyes in the world. First she controlled, and then she burst out of laughter. “Are you giving me reason to get laid?” I was going to shake head, but I grabbed her and kissed her. She also responded by kissing me hardly, at the same time her tongue was also counting my teeth. Now I can bet on her scorecard. Eventually, out of curiosity or willingness to know my performance, I asked her how was the kiss? “Why don’t you guys understand, pressing the elevator button in rapid succession does NOT cause the elevator to arrive any more quickly.” I got my answer, I was under-performer.

Her words were haunting me, my ego was hurt. Even I started hating elevator, and began using stairs. Every time, I meet her, she never showed concern about me. She was self centred, annoying and constantly blaming the world; I was tired of that issue. Within the days, I discovered that she had nothing that I need. There was no question left of getting intimate. Her daily shopping ritual was breaking my back bone. I was walking in the same path as of my roommate. I had no respect and sentiments toward her, I was done with her.  Next week, I didn’t take her out for shopping, and she left me.

“Once a bitch is always a bitch”

Mardaangi

WTF!! Welcome to facebook and you will know Manhood is totally lost. Guys are using their Fb status as tissue paper crying and talking about relationship and love. I look around and it seems to me that society is turning men into a bunch of feminine boys like SRK. We constantly talk about our feelings or putting women on a stand. The growing feminism in men even becomes more obvious when you see the fashion and personal grooming trends that many men are going - skinny jeans, full body wax, excessive jewellery , pink clothing – it makes them look more feminine that a college girl. It is a sad day in the history of men when trying to be a gentleman just for pleasing society and girls.

My opinion, men are becoming less manly because women are telling us what we want. But, only Men can produce Manliness. While you can be genetically male, manliness is something that is learned, earned, and proved behaviour. Many women have stated that "I want a man who is convicted in his beliefs, and who will stand up for them no matter what". And yet it seems to me that the only men who so many women reward for their conviction are those men whose beliefs fall in line with this agreement!  I remember when you could call facts they way they were without worrying about being called a sexist, racist, or being sued. Men dressed, talked, ate, drank, and fought like men… and they did it with pride. Now there are men who are apologizing to the world because we are doing nothing more than being a man. I am just wondering if the traditional definition of manliness can still be applied to the majority of men today. Have we abandoned Sean Connery, Van Diesel, Pierce Brosnan, and Salman Khan for Robert Pattinson, Ashton Kutcher and Imran Khan? 

If this is true, who's to blame? Social Cultural environment plays an important role. From childhood, we are asked to respect women, that’s true it should be but from heart, why to pretend. We get bored from girlfriend’s family history and their relative stories, their cousin’s love saga. But we have to bear, we hate their best friends but have to swallow their text messages and listen to their love life complaints. We are in fear of getting single again, however no relationship last on fear.  Facebook is also killing manhood, when a guy updates devdas kind of status, it’s appreciated. However, Men have learned throughout their life that if they defer most of their decisions to women, they have to be happy. Thinking from pessimist side, being a man is a BURDEN, life is hard for them. A man is more responsible, leading, in control and honest towards his duty. He’s always a leader. His courage and bravery are unquestionable throughout the history. He enjoys the company of others and is genuinely interested living with people. A man is not afraid of death; he understands that life is a continual process of dying. He thinks two steps ahead and is always planning for his family and himself. Most important, a man NEVER disrespects a woman, and does not tolerate other men that do so. He will fight to the bloody death to protect and defend his woman. That’s the reason women are attracted to him, because he can handle this burden.

There are a great many doors open; but a door must be of a man's size or it is not meant for him. So, why to change yourself in sake of others likability. Quit acting like a girly boy. Manhood is opportunity for achievement, now it’s considering trait of bad guys. If it’s bad so live with it, and then also girls will like you. Survey says that women don’t like nice guys, because they don’t have spine and low self esteem. So don’t lose yourself. The real man believes that his honor is dearer than his life. Be a man,yaar.

I also lack in many qualities of being a well defined Man, but it should be aspiring personality of every guy. God Bless Mardaangi.!!!

...what we have thought

We are in the era where the last frontier is not space, it’s the mind. Our mind is restless; it’s continuously works even while sleeping it works in name of dreams. I wasted lots of my class hours staring at wall and thinking. The world was less for my thoughts. But, day by day I started realising all what I’m, is the result what I have thought. 

There’s a Concept or belief which I mostly believe called Law of Attraction, which have worked a lot on me. I never thought in my life that I’ll turn Engineer and MBA; but was always thinking what kind of life I want to live. In schooling, I always thought to learn some practical and technical things which made me to turn an Engineer. Other things which I thought were in college I’ll form a Gang, roaming whole city in Bikes, become popular and many things. My adorability toward Corporate Styling and Life brought me to do MBA in Alliance University, Bangalore. I have experienced or achieved most of things; things I missed may be because I was not inclined toward it. From Engineering and still in MBA, I always complain that there’s no girl in our group. Because our priority was more on hanging around with each other at any time without any kind of censorship in our mouth; that atmosphere may be was not suitable for any girl.  Thus I experienced it’s one more nature, if you complaining, what it is then it turns worse. That’s why we are still struggling ;)

The biggest question to anyone is what they want. Everyone wants Happiness, health and wealth. We are Michelangelo of our thoughts. In childhood, Hilter was asked to draw the map of Germany and he draws the map of world.  Everyone is transmitting one or the other thoughts to the world, depending on their needs. Thoughts have their intensity, finally thoughts become the things. There is an infinite variety of thought available to the mind. However, thinking alone, like the lines of a blueprint on paper, cannot build anything. Many successful people like Gandhi, Steve Job know how to choose thoughts and beliefs that will create the things that they think they want.

The way we choose our thoughts depends upon the feeling depending upon our Emotional Guidance System. Positive Emotion comes from Love, Joy and Appreciation, while negative comes from guilt, blame, shame and revenge. Whatever the mind of man can conceive, it can achieve. If you’re predominantly thinking oriented in thinking about life in a positive direction, you are creating positive experience for your life. Hence it’s necessary to choose the thoughts that will lead to true inner peace, health, prosperity, personal effectiveness and happiness. If you’re feeling low change your Vantage point, because it will trouble you more. Whatever you’re feeling is a perfect reflection of what is in the process. What you think what you feel and what manifest is always a match.

“All what we are, is the result what we have thought.”-Buddha

Practical World

Long Live Gandhiji. Thanks to M.K. Gandhi. Because of his sacrifice my country got the Freedom and now we are enjoying a holiday on his birthday. Indians are the ones who enjoy maximum public holidays than any other nations. I can say that in U.S. there will be hardly 5 to 6 federal holidays while we are having more around 20 per year and apart from that we do Hartals, Band, chakka jam and strike to make it even worse. Mostly the people who enjoy all these holidays are our hard working state and central government employees. But this time 2nd Oct came on Sunday so everyone was upset with this fate. For me it went off in as a normal Sunday, but today I realized what’s need to celebrate such a day in the name of him in today’s world...What we call Practical world? 

Morning started by reading the Blog of Dhankar Sir, on Gandhi’s principle. And the day ended by watching launching episode of Bigg Boss season 5. Whole day news channels were showing a special programme on Bapu’s life and Movie channel were showing movies related to him like Lage Raho Munnabhai, Gandhi, Gandhi my Father. But, the day was concluded by knowing housemates of Bigg Boss house. At that moment I realized I only knew bad people in suitable term ‘Unethical people’. I knew loose women like Shraddha Sharma, Pooja Bedi but was unaware of personality like Gulabo Sapera, Sonika Kaliraman who made our nation proud.  It was not only me but Himanshu, Gaurav have no idea about them. In a moment, I concluded that the world is attracted towards negativity. 

In college also we were concerned about a girl who was having multiple affairs or can be easily reached. We never give a damn to girls who regularly attend college, gets better score, formally dressed. It’s not up to the college, but in society also. Even Saint like Baba Amte who belongs to my place; I didn’t know about his life story but am ever mindful of Gunda’s life and his lifestyle. If someone asked me who’s the honest minister of our country I can’t even make a guess, but for corrupt I can prepare a list. People say that every Politician is corrupt but exceptions are everywhere why we can’t remember those few. Thinking of a person; the first thing that strikes me is his dark side. I know Chief Minister Narendra Modi has taken Gujarat to another level, but what strikes first is his involvement in Gujarat Riots. Congress is also taking good advantage of such kind of behavior and overshadows all his achievement. BJP are doing the same by defaming Manmohan.  The world is turning social because of the popularity of social networking sites. In fact, traffic to social networking sites has eclipsed Pornsurfing. That’s a better indication of modern society. Facebook just became popular because people are more interested in other's lives than their own; thus Orkut failed as it was concerned about user’s privacy. People enjoy watching awful breakup in Emotional Attyachar then Net 2 Meet. Now a days no one will ask you how much you love your girlfriend, but will ask sabkuch ho gaya kya tum me?? The world is practical; because it’s hard to define love and its extent but can easily define sex. 

I am also the part of Practical world; these are some of its attributes i.e. The reality. If I don’t changes with time, people will change me. Even I am also experiencing the change in me; I am becoming the part of Practical World. Where people want to be part of your success but can’t stay with you in failure. The question is why they will stay. Practicality says that everyone has limited number of day’s .DO not waste.  The purpose of life is to be happy but no one can stay happy making other’s unhappy.

Gandhiji quoted that, “Happiness is when what you think, what you say, and what you do are in harmony”. In B-school, on one side we are taught to be Ethical and on the other side they say you have to follow the corporate behavior. It’s difficult to travel in two different boats at the same time. Gandhi said Faith is the function of the heart. In today’s world, faith is not reasonable. If you are showing faith on someone, you are giving chance to destroy you. 

No one wants to be Gandhi, neither do I, who choose most complex but powerful tool of non-violence to fight. Nonviolence is the article of faith. Faith leads to love; only love can give you happiness and peace. We are lost somewhere in this practicality. Everyone wants to be powerful in practical world; by doing unethical means which’s too easy. But we have forgotten that, most powerful person is weaker in front of the happy person in the world. 

Good habits require efforts and determination, but bad habits require nothing. And maybe that’s the reason why we celebrate the birthday of one of the most powerful men on the planet earth, long live Gandhiji.

Salmanism

Movie is that form of art which shows colours, dance, music, acting, story etc,  bounded by art as well as it is a big money making Industry. From last twenty years, Hindi film Industry have been dominated by Khan’s.

 Khans contribute majorly in the revenue of Indian Film Industry and now they are not limited as actors or stars, but are considered as Brands. Consumers make purchasing decisions based on any number of associations they have with individual brands. Just as we each chooses our friends based on their personalities, brands can elicit the same sort of response in consumers.  In light of this, it’s interesting to know how physiological traits consumers tend to apply to brand called Salman Khan?

These are the Attitude traits observed among fans of Salman Khan:-

1.       They don’t give damn to Critics Rating of Salman’s Movie.

2.       Either movie is Good or Bad, but for them it’s the best movie of the year.

3.       They flaunt to be called as Salman’s Fan.

4.       They wear Being Human t-shirt, fake or real to show their loyalty to Salman.

5.       Most of them dislike Shah Rukh Khan.

          The key of Salman’s recent success is ‘to identify and satisfy unfulfilled fan’s or consumer needs’. Indian consumer fulfils one of their Social Needs by watching movie with their family, friends and loved ones. Movies allow them to escape—and there’s value in that—but it’s more than simple escapism. Movies take us to places we’ve never been and inside the skin of people quite different from ourselves.  People perceive Salman as similar to themselves and they aspire to be like Him. No doubt, at the age of 47 he’s still considered to be Bollywood Hunk Whether he is in suits, wearing some goofy T-Shirt or some ripped up jeans, one must say, it looks good on Salman Khan.  His bindass life-style and personal life has also contributed to build up his Brand Identity through media. Despite many controversies, he still remains a top star at the Box Office!

  

    To make people buy, it’s always an image which is based on perceptions. Consumer has certain expectations about Salman’s movie; it’s a family movie, good music, dance numbers, romance, drama and now a day’s hard-core action. Hit or flop is based on differences between their expectations before and after watching the movie. Flops, Disasters don’t affect Salman Khan Status. Even Aamir Khan stated that he’s the real star of Bollywood. Salman Khan is one actor we know who can sleepwalk through his role. But what stands out when watching a Salman Khan film is his screen presence. Once he enters the screen, you can’t help but notice Salman Khan all the time. He is one of the few actors in India and overseas when they appear the first time on screen, the crowds go crazy and cheer for him.

  

          What benefitted Salman Brand most is its Brand Loyalty; it’s the ultimate desired outcome of consumer learning. People have been with him since the ‘Maine Pyar Kiya' days in 1989 to Bodyguard, stood with him when all the controversies happened. For them he may not be the best actor ever, but they still enjoy watching their Salman’s films. Being termed as the Bad Boy of Bollywood, he has proved numerous times a man with the golden heart by founding Being Human for helping poor and kids. This step has helped him to get premium Brand Loyalty termed as Die-hard fans.

For youth in India either urban or small-town, watching movies is Fixated Consumption behaviour. This segment have trait of need of Innovativeness. Salman as per movie trends tried to make happy the diverse audience of India by working in comedy, family drama, love story and action movies. Now Salman Khan is the name that Bollywood will remember forever. He is a superstar on all fronts, and his huge fan fallowing adores him. Despite all the flops he had, all the controversies he went through, he is still amongst the top actors in Bollywood. I can honestly say that HE is definitely India’s Most Powerful Star. Thus, making him the most sellable material considered to be Midas touch of Bollywood.

Consumer Decision Making Model:

 

B.Engineer

"People say memories come back,when they come back its for good" ....And the memories of my Engg    exam came back to me today . It was for the reason that its engineering day today ,which make me remember my exams and the fun we had so story goes as below  

                         Exams in Engg use to goof up the environment which literally spoils the pleasure of college life. It starts with Sessional Examination which acknowledges me about the name of the subjects; we use to ask each other before the exam “be yeh wahi subject haina joh apne ko Bhongade ne padaya tha???”  Sessionals always remain cool; if you write its better if you don’t it’s much better. Our Lecturers were generous in giving good internal marks. After the sessionals we use to get 20 days of Preparation Leave i.e. PL to study for Semester exams which was meant for studying, buying VBDs, photo-copying class notes, etc. Poor IT fellows don’t have VBDs for their subjects and were always crying seeing other's VBD advantage. We waste whole semester thinking that tomorrow will be the day when we start studying but it never happened until P.L arrives.  In my case all these things never happened with us in complete way. In P.L we realized that this semester is really tuffff.. (as usual). P.L turned to be leisure holidays for us where we start investing more time on TV, Orkut, watching movies, eating, sleeping, texting, PC games and in left over time we open our book. Daily after taking a round of City we use to gather near Ravi’s home or Piyush’s Room to talk, not about our progress, but about how the day went without them.

Our winter semester exams happened to be before diwali, this was really hard times for me to study seeing mom preparing Diwali ka nashta and hearing cracker's noise. Summer time use to be worse as it happened to be on month of May. Night before exam, every time we get the rumour about Question Paper being leaked, but till 3^rd year we realized its waste to pay attention on it.  Day of my exam starts with text of Imran, saying “Be shukla….mera kuch bhi padh ke nahi hua be….saali puri fatt k haath me aa gayi mere…..dikhaneka saale nahi toh tera dost tera junior bann jaega."  Same msg was also forwarded to Himanshu. During exam days, Nikhil receive me from my home as he considered his Bike lucky. Everyone turn superstitious at that time.  Himanshu wear same dress for whole exams…god know he managed to wear same dress from 1^st year with same shoes. I wear same jeans, Nikhil stops shaving, some stops killing mosquitoes but Imran use to be chill and dress up like as if he is going out for party. 

                                    On the way to college for giving exam, I find Urjanagari's reading VBDs or notes on their bike. After reaching college, parking lot use to be packed with students reading Notes and discussing about their examination hall. Most important talk use to be of Invigilators. Our tronix students were always allotted in Ctech Dept. So I have to face all C’tech and IT lecturers as Invigilators, which was not good for me. As we get answer sheet, we start copying the stuff written on back of our Hall Ticket. After 1o minutes of exams, Himanshu Wadaskar enters the class without expression or you can say with his BHINN expression. As exam starts, everyone turns social and start asking each other….Pass hota kya??? thumbs-up and thumbs-down defines their feeling. On that day, we spot Deshmukh Sir trying to catch our poor unprepared students.  Also on that Day, I finally interacted with Invigilator asking for excuses to copy from neighbouring friends (real frnds). After coming out of the hall, everyone starts lying and making fake story that they are not going to pass this time “Ek backlog toh pakkese hai isbaar.”

Before the result, everyone come up with their new new story about result. Some says, marklist bann ke hai, per pehle 8th sem ka pehle aayega. I never got result officially, night before the result we use to call our Nagpur friends whom we remember only twice in the year for knowing our results.

AC or backs were most heard or said words of that day. Whatever may be the result, College Canteen makes everything re-leaved...hugs of friends solve all their worries....and plan of evening party makes everyone happy and brings back smile on their faces.

the girl who played: II

the story continues... 

      Vishaka with her hubby and kid were waiting for their guest in restaurant. Chetan told her that they are going to meet his new colleague cum friend, Anup, who recently joined the company. The next moment, a short guy in white shirt stood before their table and made a handshake with her hubby. She raised her head and saw her ex-boyfriend Anup, standing with amused smile. After coming back, she was lost and was not able to sleep. The way Anup looked at her made her apprehensive about his intentions. She enquired Chetan how he met & became friend of Anup. She was in suspicion as to why Anup want to be friend of Chetan. Vishaka dated Anup 10 years before getting married to Chetan. Anup worked in the same company with her. He was calm and sincere which made Vishaka to choose him as her boyfriend.

        From her past experiences, Vishaka learned to date the guys who are calm and haven’t dated anyone. These kinds of guys were easy for her to dump by giving any particular reasons. Her innocent looking face and cute smile made them to believe that they are the only ones’ to whom she came so close to. Every relationship was increasing her skill to play with their feelings.

                 Same things happened with Anup, he was amazed by her beauty from the day Vishaka joined the company. He regularly passed by her desk just to get glace of her smile and she was aware of it. Slowly, he approached her and their relation began. But within a couple of months, she lost interest in him and ditched him for another guy, Rohit, whom she was seeing from many days. Though, their relationship lasted for just 8 eight weeks, Anup was intensely involved with her as she was first girl in his life. He innocently trusted her and was left deeply hurt by her. He wanted to burn all their photographs and delete all their chat, mails and messages but he didn’t; he planned to serve the dish of revenge that tastes best when it gets cold.

Next afternoon, she got the parcel from Anup, containing a CD and envelope. She played that CD, she heard her own voice “Hey Anup, tum bahot hi ache ho tabhi toh tumse itna pyaar karti hu…..”

And the letter says that “hi vishaka, I know you are thinking about me. But I wish u had done before you ditched me, ditched me without reason and heart. But it’s my chance to to things without reason but for fun!! Yes dear ‘FUN’, that’s what you felt it was to ditch guys ryt???!!”

            Vishaka was tensed and puzzled as she dint know what to do. While she was lost in these thoughts, suddenly an untimely calling bell rang. She reached the door thinking who it might be and to her shock it was Chetan and Anup with luggage in their hand. They walked in with Chetan informing her that Anup would be their guest until he finds a permanent residence, as he is new to the place.

                Vishaka had cold feet and was confused. She stood still with perplexed face and apprehensive eyes. Chetan showed anup to the guest room and went to his room to fresh up. Anup smiled looking at the dead pan expression of Vishaka. The day was long and she dint know how to handle the situation. She has decided to talk to Anup when her husband is not around. She was waiting for the chance and atlast got one when her husband is sleeping and Anup was watching TV late night, as if he is waiting for Vishaka to talk to him. At first, it was weird but Vishaka went straight to the point asking what he is intending to do. Anup sat silent for a minute and took Vishaka’s hand. He missed that tender touch for a long time. But he pulled his senses back and told her that he wants something which he deserved to get. Vishaka, with her broad experience, understood his intentions right away. She moved back and whispered in anger that she is married and has a kid. That, she is a changed woman now and she can’t do anything that hurts her marriage life. Even then she never uttered a word of repentance. Anup stood up and gave a grin saying that he is all set to reveal the facts to her husband if she resists having physical relation with him. She was left with no answer but with a long dreadful night. She has decided to coop an agreement with Anup. All that she could think is that it’s just a onetime sex. If it can solve her problem and make her free from Anup, she felt it no wrong. Besides, her husband is on frequent trips and she could settle this when he is away.

                As a blessing in disguise, the next day evening Chetan returned back from office early, in a rush to leave on an office trip. He sat her down and told her that he would suggest Anup to look for another place as he is leaving for trip and she would have to stay with Anup all alone. Vishaka spring up in the air and said that she would manage it another way. She said that she would stay in her sister’s place till Chetan returns back. She was happy in two ways. She can settle the matter conveniently and also her natural instinct for random sex is fulfilled after a long time.

               Anup has asked for a dramatic romantic set up for their one night stand. She forgot that she is trying to mend the situation and started to enjoy the moment. Her suppressed sexual nature started to come out after many years. She decorated the house with candles and with romantic music. Anup is expected to come back from office by 8 o’ clock. Vishaka decided to surprise Anup by leaving the door unlocked and waiting naked in bed. She looked like an aroused bitch waiting for a random dog.

                 While she was waiting with desperation, she could hear that the door is opened and footsteps approaching the bed room. She rearranged her posture in an erotic way and looked back......her face turned pale as she saw Chetan standing with anger and disgust, behind him was Anup with an expression of satisfied ego.

The girl who played

His lips pressed hard against hers, and she felt his tongue exploring her mouth. She moaned and whispered in his ear, “You are the only guy in my life to whom I came so closed.” But, it wasn’t; this was the line which she has said to all those guys who came in her life. He took off her jacket and lay beside her on the bed. His hands slowly undo her bra; he caressed the swell of her breasts and slid down across her flat belly. She grasped his name, ’Rajiv’. All of a sudden, she awakens. She look at the clock, it was 6 in morning. Her eight years old son and husband were lying next to her. She was grateful to knew that it was just a dream. But it was a glimpse of her past.

            Vishaka got married to Chetan 9 years ago. Their marriage was an arranged marriage; as she kept promise to her parents to marry a guy of their choice. Currently, she lives in Gurgaon, far away from her hometown where she made and left many stories behind her. Brought up in middle class Brahmin family, she was nurtured as self-centred child. Since childhood she kept herself away from friendship and group. The year she turned twelve, her body begins to show femininity. She had fine, delicate features, black eyes and soft honey-colored hair. Her skin was golden as though she had dipped in it. She had a figure that made female envious and the males fantasize, she was aware of how beautiful she was. She enjoyed all those attention she got from the boys. She started dating from class 7 when a tall dark guy, Abhishek, approached her. That relation lasted for 2 years, which was longest affair she ever had. After getting married, she has stopped dating, not because she doesn’t believe in it, but she doesn’t want to spoil her married life.

                                             After preparing Tiffin’s for her son and husband, Vishaka went for showers. While taking shower she was thinking about the dream which she saw in the early morning. It was one of the moments which she had spends it with her college time boyfriend, Rajiv. She came out of the bathroom and pull down all the cartons of the window. Darkness in the room makes her feel peaceful. Lying in her lonely bed, Vishaka thought about all her boyfriends making love to her. Eventually she began weeping. She uses to cry a lot thinking of all those dumping and ditches which she has done to all those guys who came into her life. Before getting married she had gone through dozen of relationships. There was uncountable list of telephonic relationship. Vishaka always dreamed to lose her virginity on a beautiful, moon-light night having soft music on background in some faraway tropical island to a handsome guy whom she trusts a lot. She actually lost her virginity in the back of an old Indica, after a school farewell to a skinny 20 year old guy named Amit, whom she dated for 2 months.

Her mobile ringed. Call was from Chetan, he informed that they are going out for dinner with some of his company friend. Vishaka never liked to socialise and mix up with the people. She prefers to stay alone in home rather than going out with people. Even she doesn’t have account in any of social networking sites. She always kept her past away from her Husband. To make her husband feel that she’s a virgin, she had gone through cosmetic surgeries before getting married. She always considered Love to be episode in women’s life but she wasn’t aware it’s a history which was going to strike her this evening. She was going to meet one of her ex-boyfriend, Anup, whom she ditched after a year -long relationship when they were working in same Company.

*Story continues in next post….* 

Game

Very group have their particular jokes, their own code language which can’t be decoded by others.  Same was with our group in Engineering. One of the specialities of our Group was whenever we use to have bakar we take Game of each other. Every day, kisina  kisika game bajna jaruri tha. Still whenever we guys use to hang around we again start revitalizing the same jokes and games we use to take. These are some of our Game, which sounds funny for us but these are the moments which we all miss a lot.

Game 1: Wadaskar ka Calci

Prof Ayengar’s class was going on, no one was giving damn to him at least we people. We were having fun at our last benches. Himanshu, after coming back from trip, use to get switched into Mode 0, which make him more funny and idiotic. He was making fun of PORN (Prince of Ram Nagar) Ravi. He was making Ravi to obey him otherwise he would throw his Calculator on floor. Ravi cunningly exchanged his calci with Himanshu’s. Ravi was acting, I mean over-acting, “Please bro don’t throw my calci, I have only one” But at last Himashu threw his calci, and started giving his evergreen mute laugh. Every one of us knew that what was happening and we all started laughing; Himanshu thought that we all are laughing on Ravi. Ultimately Himanshu comes to knew ki uska Game Bajj gaya . When truth was revealed, he got annoyed and went out of the class; as usual he said M word to everyone. But on next day, he was normal and was giving his usual mute laugh : P

Game 2:  Imran Roya !!!

Imran seems to be biggest kamina of our group became big time Bakra in Hyderabad. I was suffering from high fever and he was supposed to meet me at my room. But at that time, he went out with class girls. At night, he called Ankush to enquire about my health but Ankush make him emotional “Karan was having high fever and was really expecting you, but you were busy with girls……Chalta Dost I can understand girls always make a guy away from his friends it’s obviou…it happens…. priority of people changes with time….but we are with you”. Imran started crying on phone that I don’t mean that…. Karan is best friend of mine and I can’t forget you guys in sake of any girl. All this conversation was kept on loud-speaker and everyone (Sandy, Ankush, Gaurav, Bangde) was giggling. Poor Imran really cried. Then we disclose it he again started crying “M######  aisa bhi koi game lete kya??”  It was one of the best Games. Still that conversation is saved in my mobile…but it was quite shocking for everyone to see Imran crying.

Game 3: What Piyush ???

“What Piyush??” the words he hear the most in his college life and hates the most. It was so famous that for election we use to announce “Be…what piyush ko hi vote deneka !!” These holy words were invented in Lalsare’s tution. Lalsare always crack poor jokes and was expecting every one of us to laugh on it. His jokes are still considered as most pathetic joke of Engg. For Example: “Jab bhi main term G1 use karta hu….tab hostel ke bacho ke muh me paani aajata hai….qki G1 usko hamesha unko Jewan sunai deta hai…”Piyush to make good impression on Sir use to seat first and laugh on his jokes. He was only person in the class who use to enjoy his fU%$ng jokes. So whenever Lalsare use to crack joke we haul What Piyushhhh !!! Indirectly, we use to make fun of Sir by saying Piyush’s name. But this didn’t stop there we started repeating it everywhere. Whenever he gives answer in class or whenever he talks with any girl or when he enters the class, we never miss the chance to haul. Saga still continues and we hope his wife will also say one day What Piyush??

Game 4:  Happy Pola, Sir !!! :D

This game didn’t happen to us, but we Kamineys made our Tution Sir big time Bakra on our favourite festival POLA.  Actually I was not aware of Gaurav’s , Nikhil and Tajane Sir’s planning. These guys told me “Today is ##### Sir’s Bday, we will bring cake and waste whole class time on it.” I went to Aarti’s Bakery and bought cheapest cake for him. In Class, we surprised Sir and he was also shocked that how come these guys are celebrating on un-occasional day. We told him that our seniors told us that it was his Birthday. Poor guy called all his family to celebrate his so-called birthday. He cut the cake; we also applied cream of cake on his face and even taken the video clip. Sir was too happy that he promised us to give party on next day. But it didn’t happen. Next he realized that kal uska game baja diya potone. He called Manas to enquire the whole issue. Sir’s face was completely distorted; he was really ashamed of himself by becoming a Bakra. He was sure that I was only behind this drama but I wasn’t. Now I remember Pola not as festival, but because of this incident.

*there are many incident which I wanna write but I don’t wanna make it public such as Bangde ka Darad, Piyush print-out, Guntewar Jam Janewala hai, Ravi ka Hisab, Shukla humba, Sandy ki Amitabh wali entry, Ankush ko gym janna hai, etc……but  all were the bestest moments*

Passion in Long-distance Relationship

                                 Mobile Blinked. Her msg arrived. “m done wid dinnerJ.” Nitin smiled, he knows this is an indication that she is free to talk, and he talked with her for hours. Nitin use to work hard for whole day and then talk with his girlfriend, Jyoti, was giving him worth of living. It was regular schedule for him, waiting for night to talk with her.  Both of them were working in IT Company but were 1000 miles away from each other.

                                 In this mobile-age, they were emotionally connected to each other by means of technology. SMS, Skype and facebook were the means of sharing between them. Earlier Nitin was casual about his relationship. He always aimed to be Software Engineer, but this long-distance was making him more deep and passionate about her. This regular calls and msgs was making him to think of her frequently. This thinking was giving him an extra perspective on what is it he loved about her and why she is important in his life. Jyoti wants to stay as a couple and her words were the only one tool that was connecting him. Now, they approach each other more quickly than they were around each other. They have known each other from long and it’s the time to be alone again. Both of them were getting a feel of what life is like without special person.  Nitin never gives attention to any of his office-girls as he considered Jyoti as other side of his world. The couple, who use to fight a lot, learned to trust each other as it was only option left for them. While working, Jyoti was finding her own identity and was becoming more independent.  She realized worth of other thing and started focusing on them. Nevertheless, their priorities were changing.  Nitin was realizing value of Jyoti in his life while Jyoti was realizing worth of her career which she always dreamed about.

            Finally, the frustration of Nitin reached at his peak and he resigned from his job. He came to same city of Jyoti.  Jyoti was not pleased with his decision; she didn’t want Nitin to leave his job for sake of her.  Nitin anyhow got job in small company which was not worth for his career. However, he was happy in an assessment that he was with his love. He was fulfilling all his expectations which he dreamed to be with her. Meanwhile, Jyoti got an opportunity to work on-field in Germany.  When she discussed it with Nitin, he got disappointed as she even thought to discuss it. When Nitin opposed her to go, she yelled “I never asked you to leave your Job for me, if I m getting a golden opportunity to work on-field you are becoming a hurdle for my successful future.” Nitin was deeply hurt but Jyoti didn’t concern it much and left to Germany. She thought Nitin is emotionally entrapped and will later understand the practicality of life. She thought that she will marry Nitin whenever she will be back in India.

      She got busy in Germany and was not able to restructure her relation with Nitin. One day, she got Nitin’s mail . It consists of photos of his marriage. She was shocked seeing all those photographs of Nitin and his wife. She called him to know the reason behind this but he didn’t answer the call. Next day she got the mail from Nitin, “I don’t want to miss the golden opportunity to marry the girl who wants to spend her whole life with me.”

The Price of love: EGO

Lately, I saw one of my favourite movie, RHTDM. There’s one scene in that movie where HERO eats chicken for getting HEROINE besides being a Brahmin. He sacrifices his rituals for sake of his love, but he didn’t mind because he was in Ideal state. You can’t define ideal state but in this state, we think that Love chooses us or we just magically fall in love.  We try our level best to keep everything perfect as we want to make it for long. We sort out matter and adjust with each other. Even though, we are aware of the fact that we are not perfect for each other but for making it perfect we try to bring change in our attitude. In this ideal state, sacrifices will make him/her happier and she/he considers love as act of giving. 

             We sacrifice our ego in many cases because we want other person to be in our life. Every person in this world needs an attention, they need to feel special. Many times, this ego made us happier. In men’s case it plays the major role. As we know, men are from Mars and they love to win & conquer.  They start to introduce their love-mate as, “Hey, meet my girlfriend Avantika.”If we observe the sentence, he used ‘my’ first, then his relationship with that girl i.e. ‘girlfriend’ and the end he uttered her name. By adding word MY they add their intimacy for their love-mate, which later turn into an ego. Men are tough but ironic thing is that our ego is as fragile as balloon reason behind this is a fear. Every man in relationship is terrified that in the end, he will amount to nothing. Deep-down inside he is afraid that it is all going to go away and he’s going to remain  nothing ,but  a zero. In some cases we fall into relationship or continue it in sake of satisfying our ego. As the load of ego increases, the ship of the relationship starts sinking. Our ego start getting hurt when she stops texting you, calling you back and start talking to that person whom you dislike. You start calculating all your past sacrifices and make him/her realise your worth in their life. This happens in state of compromise where idealism is lost.

      A stage comes that you are in relationship only because of him, her & his/her ego.  You don’t want others to know that you lose your girlfriend/boyfriend. When this stage arrives you should be aware that what matter in the end. Though Ego is your enemy but it’s always with you. If you want relationship you have to sacrifice your ego. Then it’s your choice what matter you more ‘Ego or Relationship?’.

               In Engg, we were taught a term called threshold, which means minimum amounts of unit required to start the process. If the voltage or frequency goes below this threshold amount there is no effect or process end. In relationship also we forget this threshold amount, but in the end the value of this threshold frequency increases which ultimately spoils your relationship. It will be better we should not go beyond threshold as it will cause adverse effect in your relationship in future. Desire in all level is legitimate and these desires are evolved from love, which need to be satisfied. If your love can find satisfaction in all level then there is no need of ego. 

Love and Betrayal

                                  Naina was not able to control her mischievous smile while introducing her boyfriend, Rohit, to her Mom as a ‘Good Friend’. Mom observed her daughter’s glittering eyes that this guy is more special for her and she was happy with her discussion. When viewed from a cool, unemotional distance their love was basically a bundle of jumpy nerves groping another bundle of jumpy nerves. Both of them were best for each other in matter of looks, style and life-style. They were rewarded as Best Couple in their College. The couple were finding each other dazzling, stunning and mind-blowing; so they moved in together to spend more time with each other and to enjoy their life together.

                   Their bed was in fire with passion and love, neighbors complaining the noises come....Moment they spent with each other was like a beautiful dream coming true.  Live-in was making them sure that they won’t move away and date others. Now, their new group was also formed which consist of three live-in couples. Out of them, Neha-Abhay was close to Rohit as well as to Naina. Partying and Night-life were on the peak. Money which was given by their parent was wasted moreover on Pubs and Disc. Sometimes, at the end of the month they survived by eating Maggie. During such time of crises Abhay was their Finance Minister. Even they also felt supported by Abhay as he was having big political background. A year went on like a blink and their so called MBA was completed but because of the recession they were not placed anywhere. Both were trying hard to get into any job as they didn’t want to get separate just as Neha and Abhay were. Naina told lie to her parents that she is placed in some company and will continue to stay in Pune. Rohit was pissing off day-by-day travelling Mumbai, Nashik, Ahmedabad in search of Job.

            One day Rohit returned back from half way from Mumbai as his interview was cancelled. He ring the doorbell, Naina opened it after 5 minutes. She was looking reddish as such she had sex. As he entered Abhay greeted him and went off within a minute.  Rohit was not sure what was happening inside between them even he didn’t ask Naina regarding this. He went inside bathroom to fresh up and he saw a pack of condoms on wash-basin. He came out with pack of Condoms in his hands and asked Naina about this. Naina started crying, said that they went intimate accidently. Rohit slapped and cursed her. Trust was broken by the girl he loved the most. He can’t even break Abhay as he was from big political famliy and if he did so Naina’s image will be spoiled before the world. So he decided to break-up and went to their separate ways. While packing up his stuff from the house his eyes were drown with tears. The things which they collected together were detaching. He went into a PG and totally alienated her from his life

               Naina has given him reasons to smile, reason to think that the life is beautiful, times to laugh about and also given him memories to cherish lifetime. He went in to the dark shadow of drugs and Alcohol for forgetting her but nothing seemed to work. He was left for Lonavala to commit suicide but on the way he realized that he still has a chance to be with his love just by forgiving her mistake. He came back to Pune and contacted her. He came to knew from her friend that she has shifted to Abhay’s Flat. On that night he burned himself with cigarettes and hurt himself by broken pieces of mirror.  He called Naina to know the reason behind this betrayal; she told him that Abhay was financial assisting him. She said that her parent thinks she’s in job and getting paid, so they stopped giving her money. In-short she turned keep of Abhay for money.  Her life remains the same, pubs, disc shopping malls with new partner but Rohit was lost.

                          One evening Naina called Rohit, he didn’t answer the call. She was continuously msging her that she’s in big trouble. Unwillingly Rohit picked up the call; she told him that Abhay is going to pass her to some of his friend. Rohit was shocked, she was yelling for help to him. He went to her apartment but was surrounded Abhay’s party workers. He was beaten harshly and was hospitalised. Next day Naina came to see him. When Rohit asked her about last night, tears started coming from her eyes and he got the answer. He advised her to go back to her Hometown. She explained that she couldn’t go because Abhay was having MMS clip of her while they were having sex. She was completely trapped.

                    After seeing Rohit condition in Hospital, she argued a lot with Abhay. She made a pact with Abhay that he should allow Rohit to stay with her in house as she was insecure about his security. For sake of Naina, Rohit started living with her again. Every alternate day, Abhay comes and use to have loud sex with Naina so that Rohit could hear. Rohit was feeling miserable and running away was only option left. Finally his mind said, Naina’s future is spoiled and it will be better that he stay away from her to make his own future. And one night he ran away from that house.

Till now Naina is passed to many guys. Abhay has stopped providing her money. Now a day, Rohit is only helping her financially. Rohit still loves her but can’t live with her. Naina spoiled her life by her own.  She still expects that Life should be as it was with Rohit…..but it will never happen.

*note : The story is real but name of Characters are unreal.

Thank-you for Smoking : ITC

         ITC, the paper to hotels conglomerate, which saw its non-FMCG cigarette business revenues rise by 24 per cent in the quarter ended December 2010, has managed to turn around its foods business. The Bingo! range of potato chips saw sales growing by 48 per cent during the December 2010 quarter.

                            In August 2001, ITC made a modest entry into the food business with its Kitchens of India ready-to-eat preparations.The launch of Bingo in March 2007 market ITC  entered into fast growing branded snack foods segment.  After it entered the category with its wafer snack brand, Bingo, ITC's foray into the Rs 1,800-crore branded snack market has fetched the company a 16 per cent market share across the country and raced to No 2 spot in snack food segment across the Country (Source: AC Nielsen). The company was also quick to realise that the foods business in India requires sound knowledge of local tastes and preference. ITC wanted to provide Indian Consumer some novelty and excitement excited snacks. Hence they differentiated itself in market through its Hindustani Taste. Master Chef of ITC hotels came up to 16 flavours with twist like Spicy Masala Remix, Chatkila Nimbu Achar, Tandoori Paneer Tikka flavoured potato chips. This was totally adverse from Lays which was coming up with flavour like Spanish Tomato, American Style Cream and Onion. The new variant from Lays which are Indian flavors like Lay's Chaat Street, Mint Mischief and Wafer Style is a result of the tough competition from Bingo. ITC also came up with idea of using very famous Gujrati Khakra and created hugely successful Mad Angles.

                        ITC’s competitive advantage from day one has been procurement of commodities. The agri-business division of ITC connects with 5 million farmers in 170 districts of 16 states. The company leverages this to good advantage for all the commodities it requires for the food business: Wheat, sugar, edible oil, potatoes etc. Such commodities account for almost 60 per cent of the costs of the business. The other advantage has been ITC’s retail network for cigarettes i.e Pan Shops. About a third of the company’s food products apart from flour (snacks, biscuits and candies) are retailed through these Pan shops. If you ask me which is the most critical success factor of Bingo, I would put the distribution strength as the numero uno. Go to any supermarket or Kirana Shop, Bingo is highly visible. The Company distributed more than 400,000 large racks, to display the brand at all points of sale. The racks created so much impact that even competitors like market leader Lay's introduced its own version of wafer racks. This incredible leveraging of distribution system is credited by many as major cause of Bingo's success .In India there is no company that can match the distribution strength of ITC and this has helped this new launch very much in terms of Shelf Space and retailer support.

                The Company decided that youngsters in the age group of 16-30 are the most experimental and hence they would be the primary target audience. That’s why Bingo touched a chord with targeted consumers through humour and irreverent advertising. On television, the company booked 10 to 15 spots per channel per day on youth channels such as MTV and Star World, mass Hindi channels like Zee and Star TV, and news channels. It also had around 20 spots on a variety of radio channels and advertised in most leading national dailies. In the top-30 cities, over 1,000 outdoor hoardings advertised the product. It also created a website www.bingeonbingo.com with offers, online games, downloads and even mobile games. According to industry estimates, ITC spent close to Rs 100 crore on marketing. 

                  

            The importance of Bingo is evident from the fact that potato-based snacks are the largest product segment (85 per cent share) in the Indian snacks market.