Practical World

Long Live Gandhiji. Thanks to M.K. Gandhi. Because of his sacrifice my country got the Freedom and now we are enjoying a holiday on his birthday. Indians are the ones who enjoy maximum public holidays than any other nations. I can say that in U.S. there will be hardly 5 to 6 federal holidays while we are having more around 20 per year and apart from that we do Hartals, Band, chakka jam and strike to make it even worse. Mostly the people who enjoy all these holidays are our hard working state and central government employees. But this time 2nd Oct came on Sunday so everyone was upset with this fate. For me it went off in as a normal Sunday, but today I realized what’s need to celebrate such a day in the name of him in today’s world...What we call Practical world? 

Morning started by reading the Blog of Dhankar Sir, on Gandhi’s principle. And the day ended by watching launching episode of Bigg Boss season 5. Whole day news channels were showing a special programme on Bapu’s life and Movie channel were showing movies related to him like Lage Raho Munnabhai, Gandhi, Gandhi my Father. But, the day was concluded by knowing housemates of Bigg Boss house. At that moment I realized I only knew bad people in suitable term ‘Unethical people’. I knew loose women like Shraddha Sharma, Pooja Bedi but was unaware of personality like Gulabo Sapera, Sonika Kaliraman who made our nation proud.  It was not only me but Himanshu, Gaurav have no idea about them. In a moment, I concluded that the world is attracted towards negativity. 

In college also we were concerned about a girl who was having multiple affairs or can be easily reached. We never give a damn to girls who regularly attend college, gets better score, formally dressed. It’s not up to the college, but in society also. Even Saint like Baba Amte who belongs to my place; I didn’t know about his life story but am ever mindful of Gunda’s life and his lifestyle. If someone asked me who’s the honest minister of our country I can’t even make a guess, but for corrupt I can prepare a list. People say that every Politician is corrupt but exceptions are everywhere why we can’t remember those few. Thinking of a person; the first thing that strikes me is his dark side. I know Chief Minister Narendra Modi has taken Gujarat to another level, but what strikes first is his involvement in Gujarat Riots. Congress is also taking good advantage of such kind of behavior and overshadows all his achievement. BJP are doing the same by defaming Manmohan.  The world is turning social because of the popularity of social networking sites. In fact, traffic to social networking sites has eclipsed Pornsurfing. That’s a better indication of modern society. Facebook just became popular because people are more interested in other's lives than their own; thus Orkut failed as it was concerned about user’s privacy. People enjoy watching awful breakup in Emotional Attyachar then Net 2 Meet. Now a days no one will ask you how much you love your girlfriend, but will ask sabkuch ho gaya kya tum me?? The world is practical; because it’s hard to define love and its extent but can easily define sex. 

I am also the part of Practical world; these are some of its attributes i.e. The reality. If I don’t changes with time, people will change me. Even I am also experiencing the change in me; I am becoming the part of Practical World. Where people want to be part of your success but can’t stay with you in failure. The question is why they will stay. Practicality says that everyone has limited number of day’s .DO not waste.  The purpose of life is to be happy but no one can stay happy making other’s unhappy.

Gandhiji quoted that, “Happiness is when what you think, what you say, and what you do are in harmony”. In B-school, on one side we are taught to be Ethical and on the other side they say you have to follow the corporate behavior. It’s difficult to travel in two different boats at the same time. Gandhi said Faith is the function of the heart. In today’s world, faith is not reasonable. If you are showing faith on someone, you are giving chance to destroy you. 

No one wants to be Gandhi, neither do I, who choose most complex but powerful tool of non-violence to fight. Nonviolence is the article of faith. Faith leads to love; only love can give you happiness and peace. We are lost somewhere in this practicality. Everyone wants to be powerful in practical world; by doing unethical means which’s too easy. But we have forgotten that, most powerful person is weaker in front of the happy person in the world. 

Good habits require efforts and determination, but bad habits require nothing. And maybe that’s the reason why we celebrate the birthday of one of the most powerful men on the planet earth, long live Gandhiji.

Salmanism

Movie is that form of art which shows colours, dance, music, acting, story etc,  bounded by art as well as it is a big money making Industry. From last twenty years, Hindi film Industry have been dominated by Khan’s.

 Khans contribute majorly in the revenue of Indian Film Industry and now they are not limited as actors or stars, but are considered as Brands. Consumers make purchasing decisions based on any number of associations they have with individual brands. Just as we each chooses our friends based on their personalities, brands can elicit the same sort of response in consumers.  In light of this, it’s interesting to know how physiological traits consumers tend to apply to brand called Salman Khan?

These are the Attitude traits observed among fans of Salman Khan:-

1.       They don’t give damn to Critics Rating of Salman’s Movie.

2.       Either movie is Good or Bad, but for them it’s the best movie of the year.

3.       They flaunt to be called as Salman’s Fan.

4.       They wear Being Human t-shirt, fake or real to show their loyalty to Salman.

5.       Most of them dislike Shah Rukh Khan.

          The key of Salman’s recent success is ‘to identify and satisfy unfulfilled fan’s or consumer needs’. Indian consumer fulfils one of their Social Needs by watching movie with their family, friends and loved ones. Movies allow them to escape—and there’s value in that—but it’s more than simple escapism. Movies take us to places we’ve never been and inside the skin of people quite different from ourselves.  People perceive Salman as similar to themselves and they aspire to be like Him. No doubt, at the age of 47 he’s still considered to be Bollywood Hunk Whether he is in suits, wearing some goofy T-Shirt or some ripped up jeans, one must say, it looks good on Salman Khan.  His bindass life-style and personal life has also contributed to build up his Brand Identity through media. Despite many controversies, he still remains a top star at the Box Office!

  

    To make people buy, it’s always an image which is based on perceptions. Consumer has certain expectations about Salman’s movie; it’s a family movie, good music, dance numbers, romance, drama and now a day’s hard-core action. Hit or flop is based on differences between their expectations before and after watching the movie. Flops, Disasters don’t affect Salman Khan Status. Even Aamir Khan stated that he’s the real star of Bollywood. Salman Khan is one actor we know who can sleepwalk through his role. But what stands out when watching a Salman Khan film is his screen presence. Once he enters the screen, you can’t help but notice Salman Khan all the time. He is one of the few actors in India and overseas when they appear the first time on screen, the crowds go crazy and cheer for him.

  

          What benefitted Salman Brand most is its Brand Loyalty; it’s the ultimate desired outcome of consumer learning. People have been with him since the ‘Maine Pyar Kiya' days in 1989 to Bodyguard, stood with him when all the controversies happened. For them he may not be the best actor ever, but they still enjoy watching their Salman’s films. Being termed as the Bad Boy of Bollywood, he has proved numerous times a man with the golden heart by founding Being Human for helping poor and kids. This step has helped him to get premium Brand Loyalty termed as Die-hard fans.

For youth in India either urban or small-town, watching movies is Fixated Consumption behaviour. This segment have trait of need of Innovativeness. Salman as per movie trends tried to make happy the diverse audience of India by working in comedy, family drama, love story and action movies. Now Salman Khan is the name that Bollywood will remember forever. He is a superstar on all fronts, and his huge fan fallowing adores him. Despite all the flops he had, all the controversies he went through, he is still amongst the top actors in Bollywood. I can honestly say that HE is definitely India’s Most Powerful Star. Thus, making him the most sellable material considered to be Midas touch of Bollywood.

Consumer Decision Making Model: